4 Marketing Strategies You Should Be Utilizing

Having a successful orthodontic practice requires more than just great orthodontic skills. Marketing is essential for growing your orthodontic practice and attracting new patients. There are many orthodontic practice marketing strategies you can utilize to reach potential patients, such as billboards, radio spots, online advertising, email campaigns, and social media outreach.

1. Billboards

Billboards are a great way to get your orthodontic practice’s name and message out into the community. According to the Small Business Chronicles, about 71% of people say they look at billboards while driving, so having an eye-catching design can be a great way to reach potential patients. You can also use radio spots and television ads to reach even more people in your orthodontic practice area.

2. Online Advertising

Online advertising is an effective way to reach potential orthodontic patients. You can use search engine optimization (SEO) to improve your website ranking and make it easier for people to find your orthodontic practice when they search for orthodontists in their area. You can also run pay-per-click (PPC) ads that target people who are actively searching for orthodontic services. Additionally, you can use social media and email campaigns to keep current patients informed of promotions or events happening at your orthodontic practice.

3. Social Media Outreach

Social media is a great way to keep potential patients engaged and informed about what’s happening at your orthodontic practice. You can use it to post interesting orthodontic facts, promote orthodontic services or products, and even interact with potential orthodontic patients. Additionally, you can use social media to spread the word about events and promotions taking place at your orthodontic practice.

4. Email Campaigns

Email campaigns are a great form of orthodontic practice marketing. You can easily create email newsletters and send them out regularly to let orthodontic patients know about new products or services, promotions, or events taking place at your practice. You can also use email campaigns to engage with orthodontic patients, answer any questions they may have, or ask for reviews.

These are just a few orthodontic practice marketing strategies you should be utilizing. By implementing these strategies, you can reach potential orthodontic patients and grow your orthodontic practice. So, don’t wait any longer and start utilizing these orthodontic practice marketing strategies today. Contact our team for more insight and help.

Click here to return to top of page arrow leading back to top