The Importance of Brand Identity For Your Orthodontic Practice

According to the American Dental Association, there are over 10,000 orthodontic practices in the United States alone. For someone building a dental practice, or looking for ways to grow their existing orthodontic clientele, this means heavy competition and a struggle against disappearing into the masses. One of the best and most efficient ways to combat this is using a marketing company to help you create a consistent and unique orthodontic brand awareness and identity.

What is Brand Identity?
Brand identity refers to the visual and written elements of your business that distinguishes you from others. Factors such as logos, mantras, names, and even the colors you use, are all ways that customers gather a first and lasting impression of your business.

Why is Consistency Important?
With so many orthodontic practices out there, it is common for companies to be confused with one another, particularly if you are in a heavily populated area with even more competition. Being easily identifiable by the public creates a solid foundation for recognition, as well as develops trust in your mission and orthodontic growth services.

How Can You Create a Unique Brand Identity?
Before actually branding your company, you will need to determine your key business goals, and how you want those goals marketed to your customers. Decide on a core message and tone for your orthodontic practice and stay consistent with it. If you want to stand out from others, you should also analyze local competition, and look at what has worked versus what has failed other companies.

How Will a Marketing Company Help?
While as a business owner, you should be aware of brand identity and the importance behind it, you may not have the time or resources to create a functioning identity and orthodontic brand awareness. This is where outsourcing an orthodontic practice marketing department will work in your favor. Allow orthodontic peer support to do the work in a practiced and success-driven way, so you can focus your time on creating smiles.

At Smilebliss, we have developed a marketing team specifically for the reason of helping your company gain momentum in the industry so you can continue to help others. According to Allied Market Research, the orthodontic market size is projected to reach $7,637.8 million by 2030. If you want to be more than a little fish in a big pond, give Smilebliss a call today and let us help you create a recognizable and profitable brand.

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