How to Start an Orthodontic Practice: Important Tips

Posted on April 3, 2023

Attractive patient, with braces, treatment in dental, assistant to holding the model teeth, smiling, looking at camera.

Are you an orthodontist looking to start your own practice? Starting a business can be both exciting and challenging, especially in the competitive field of orthodontics. But fear not, with the right tools and knowledge, you can start and grow a successful orthodontic practice.

Running an orthodontic practice involves not just clinical skills but also business acumen. From marketing to managing staff, there are many factors to consider when starting a new practice. It may seem daunting, but with careful planning and execution, you can create a thriving practice.

If you’re ready to take the leap and start your own orthodontic practice, there are several key factors you should keep in mind. In this article, we’ll share some important tips and tricks to help guide you through the process of starting a successful orthodontic practice. Get ready to turn your dream practice into a reality.

Make a Plan

Starting an orthodontic practice can be a rewarding and profitable career choice. But before jumping into it, it’s essential to make a solid plan. You must research the market demand, identify your target audience, and create a financial plan that supports your business.

An effective plan should also include a marketing strategy, staffing plan, and goals for growth. With a comprehensive plan in place, you will be able to manage your practice effectively and maximize your chances of success in a highly competitive market. 

Document Your Business Process

Starting an orthodontic practice requires careful planning, execution, and documentation of all business processes. Documenting your business process is important, as it provides you with a clear understanding of how things work in your practice. It also helps you evaluate the effectiveness of your strategies and make necessary changes.

When you document your business process, you have a blueprint for success, which can guide you through the growth and expansion of your practice. Moreover, it facilitates consistent training of new employees, ensures compliance with industry regulations, and makes it easier to onboard new team members.  

Less is More

Adopting the “less is more” philosophy can help simplify the process. It’s important to focus on the essentials such as creating a strong business plan, finding a suitable location, hiring the right team, and marketing effectively to attract new patients.

It can be tempting to try and offer every possible service at the start, but it’s more beneficial to focus on a few specialties and build a reputation for excellence in those areas. By taking a strategic and deliberate approach, you can set your practice up for long-term success.

Demographic Analysis

In order to have a successful practice, you need to identify the ideal location for your office, the population of the area, and the potential demand for orthodontic services. Demographic analysis helps you better understand your target audience, their preferences, and their behavior, among other factors.

By conducting a thorough demographic analysis, you can make informed decisions about your business strategy, marketing efforts, and other key aspects of starting and running an orthodontic practice.

Marketing Your Practice

Marketing your orthodontic practice can be a critical aspect of running a successful business. One of the best ways to start marketing your practice is by setting up a website, social media accounts, and online listings.

You can also start marketing by creating promotional videos or setting up advertising campaigns on search engines or social media platforms. Another great way to market your location is by participating in community events or partnering with other businesses.

By utilizing various marketing strategies, you can attract more patients to your orthodontic practice and grow your business.

Develop a Timeline But Be Flexible

Developing a timeline helps set realistic goals and milestones. However, it is essential to remain flexible and open to adjustments as various factors and unexpected situations may arise. 

This includes legal and financial requirements, location scouting, hiring staff, and marketing strategies. By being adaptable, you can overcome any challenges that come your way and succeed in building a thriving orthodontic practice.

Offer Promotions

Starting an orthodontic practice can be a challenging and overwhelming experience. One of the important tips to keep in mind to promote your practice is to offer promotions. Promotions can be a great way to attract new patients and retain existing ones.

You could offer discounts on your services, or introduce referral programs that could benefit both existing and new patients. Marketing your promotions on social media or through email campaigns can make a big difference. By offering promotions, you can encourage more people to choose your practice over competitors and enable growth for your business.

Reach Out to Dentists in the Community

One of the most important tips for starting an orthodontic practice is to reach out to dentists in the community. Dentists can provide a valuable source of referrals for your practice, and building relationships with them can be crucial to your success.

Consider attending local dental events, sending out regular newsletters, and hosting events at your practice to connect with dentists in the area. By building strong relationships with dentists in the community, you can increase your patient base and grow your practice.

Never Lose Sight of the Goal

As you embark on this journey, it is essential to clarify your vision and mission for your practice and continually refer back to them throughout the process. Having a clear understanding of your goals and objectives can help you stay focused, motivated, and on track as you navigate the challenges and opportunities that come with running an orthodontic practice.

Regularly evaluating your progress toward achieving your goals can help you adjust your strategies as needed and ensure that you are moving closer to your desired outcomes.

Stay Positive

It is important to approach starting an orthodontic practice with a positive attitude. Keep in mind that you have already completed years of education and training to prepare yourself for this new venture.

Remember to set achievable goals, have confidence in yourself, and stay motivated to succeed. It is important to stay positive with your patients as well. Orthodontic treatment can be a long process and patients will appreciate your encouraging and optimistic attitude throughout their journey toward a beautiful smile.


In conclusion, starting an orthodontic practice is an exciting venture that requires careful planning and consideration. By following the tips outlined in this guide, you can set yourself up for success and build a thriving practice that provides quality care to your patients. 

Also, remember to focus on building strong relationships with your patients, invest in the latest technology and equipment, and prioritize your own professional development to stay at the forefront of your field. 

With dedication and hard work, your orthodontic practice can become a trusted institution in your community and a source of pride and fulfillment for you as a practitioner. Contact Smilebliss today for more information! 

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