Why Your Orthodontic Practice Needs a Consultant

Dentist and Consultant with Patient

Running a successful dental practice requires expertise in both clinical care and business management. 

While dentists may have clinical expertise, they may not have the same level of expertise when it comes to business operations. 

This is where a dental consultant can be invaluable. A dental consultant can provide guidance and expertise in areas such as business strategy, marketing, financial planning, and operational efficiency. 

In this article, we’ll explore the top reasons why orthodontists/dentists might need a dental consultant. 

Here Are The Top Reasons Why You Need a Dental Consultant

Maximizing Efficiency and Productivity

A dental consultant can help you identify areas of your practice that are not operating as efficiently as possible

They can help streamline workflows, optimize scheduling, and implement other strategies that can increase productivity, reduce wait times for patients, and increase revenue

By maximizing efficiency and productivity, you can improve the quality of care you provide to your patients while also increasing your practice’s profitability.

Business Strategy and Planning

Ortodontic ConsultantRunning a successful dental practice involves more than just providing excellent clinical care. 

It also requires effective management, marketing, financial planning, and strategy development. 

A dental consultant can provide expertise in these areas, helping you create a comprehensive plan to achieve your goals and improve your bottom line.

They can help you develop a strategic vision for your practice, set achievable goals, and establish key performance indicators (KPIs) to measure progress.

Keeping Up with Industry Trends

The dental industry is constantly evolving, with new technologies, treatments, and best practices emerging all the time. 

A dental consultant can help you stay up-to-date with the latest developments in the industry, ensuring that you remain competitive and deliver the best possible care to your patients. 

They can also help you evaluate new products and services, and determine which ones are worth investing in for your practice.

Providing a Fresh Perspective

Sometimes it can be challenging to identify areas for improvement when you’re too close to a situation. 

A dental consultant can bring an objective, outside perspective and identify areas for improvement that may have been overlooked

They can help you see your practice through a different lens and offer new ideas for growth and development.

Addressing Challenges

Every dental practice faces unique challenges, whether it’s a decline in patient numbers, difficulty in retaining staff, or issues with insurance reimbursement. 

A dental consultant can help you tackle these issues head-on, providing tailored solutions to help you overcome obstacles and thrive

They can help you develop strategies to improve patient retention, implement effective recruitment and retention programs for staff, and help you navigate the complexities of insurance reimbursement.

Improving Front Office Efficiency

The front office is the first point of contact for patients, and it’s critical that it runs smoothly. 

A dental consultant can help you streamline front office operations, including scheduling, patient intake, and insurance verification. 

By optimizing front office efficiency, you can improve patient satisfaction and increase revenue.

Ensuring a Strong Financial Position

A dental consultant can help your practice develop a solid financial strategy that includes budgeting, cash flow management, and revenue cycle management

They can help you track key financial metrics, such as revenue, expenses, and profitability, and provide guidance on how to improve financial performance. 

By ensuring a strong financial position, your practice can weather economic downturns and capitalize on growth opportunities.

Successfully Marketing Your Dental Practice

Dental ConsultantMarketing is essential for attracting new patients and growing your practice. 

A dental consultant can help you develop a comprehensive marketing plan that includes digital and traditional marketing strategies, social media management, and patient engagement tactics. 

They can help you identify your target audience, develop effective messaging, and track the results of your marketing campaigns. 

By successfully marketing your dental practice, you can establish a strong brand and reputation in your community, leading to increased patient acquisition and retention.

Potential Challenges Of Hiring an Orthodontic Consultant

While there are many benefits to hiring an orthodontic consultant, there are also some potential drawbacks to consider. 

Here are some cons to keep in mind:


Hiring an orthodontic consultant can be expensive, especially for small practices with limited budgets. It’s important to carefully consider the cost-benefit analysis of hiring a consultant and ensure that the investment is worthwhile for your practice.

Resistance to Change

Some staff members may resist the changes suggested by a consultant, especially if they are used to doing things a certain way.

 It’s important to communicate the benefits of the changes to all staff members and involve them in the process as much as possible.

Implementation Challenges

Implementing changes recommended by a consultant can be challenging and may require significant time and effort from staff members. 

It’s important to have a clear plan for implementing changes and ensure that all staff members are trained properly.


It’s important to find an orthodontic consultant who is a good fit for your practice in terms of personality, communication style, and approach.

If you and your consultant are not on the same page, it can be difficult to achieve your goals.

But Don’t Fret…

Despite these potential challenges, they can be overcome with careful planning and communication

First, it’s important to thoroughly research potential consultants and ensure that they have the experience and expertise needed to meet your practice’s specific needs.

To overcome resistance to change and implementation challenges, it’s important to involve all staff members in the process as much as possible and communicate the benefits of the changes. Clear planning, training, and accountability can also help ensure successful implementation.

Finally, to ensure compatibility with your consultant, it’s important to establish clear communication channels and expectations from the beginning and address any issues that arise as they occur.

By taking these steps, you can overcome potential challenges and make the most of the benefits that an orthodontic consultant can provide for your practice.

How to Find the Best Orthodontic Consultant

  1. Identify Your Practice’s Needs: Determine what specific areas of your practice you would like the consultant to address. This could include business strategy, marketing, operational efficiency, financial management, or other areas.
  2. Research Potential Consultants: Look for orthodontic consultants who have experience and expertise in the areas that you are looking to improve. Ask for recommendations from colleagues and read reviews or case studies from previous clients.
  3. Schedule Consultations: Contact potential consultants and schedule consultations to discuss your practice’s needs, expertise, and approach to consulting. This is also an opportunity to establish compatibility and communication style.
  4. Determine Costs And Timelines: Ask potential consultants about their fees and estimate timelines for their work. It’s important to establish a clear understanding of the costs and timelines upfront to avoid any surprises later.
  5. Select A Consultant: After considering all factors, select the consultant that you believe is the best fit for your practice. Review the consultant’s contract or agreement carefully and negotiate terms if necessary.
  6. Collaborate With The Consultant: Work closely with the consultant to establish goals, develop a plan of action, and implement changes. Communication is key throughout the process to ensure that you and the consultant are aligned in your vision and approach.
  7. Evaluate Results: Regularly evaluate the results of working with the consultant, and adjust the plan of action as needed. It’s important to establish key performance indicators (KPIs) and track progress toward achieving them.

Final Thoughts

Hiring a consultant for your orthodontic practice can be beneficial in many ways. 

Consultants bring expertise and experience in areas such as business strategy, marketing, and financial planning. They can provide an objective perspective and identify areas of improvement that may have been overlooked.

A consultant can also help you stay up-to-date with industry trends and address challenges facing your practice. 

By hiring a consultant, you can improve efficiency, productivity, patient satisfaction, and financial performance, among other benefits. Working with a consultant can help take your practice to the next level and achieve your goals.

Optimize your practice today with Smilebliss. Fill out our form to get started!

Click here to return to top of page arrow leading back to top